We have also devised a model called, The Rainbow Circle that outlines five crucial factors, all linked to identity and the way choices are made.

Until and unless the people whose choices we seek to change are deeply involved in identifying the factors that drive their choices, the behaviour will not change. The bottom line is that they are choosing the behaviour we would like them to change for powerful reasons.
We’re working on developing this tool still, click here if you’d like to help us with that.